Qantas worlds leading long distance airways

Qantas worlds leading long distance airways The Business Case Analysis: Qantas Airways Qantas is recognized as the worlds leading long distance airways which was established in Queensland in 1920, being the second oldest airlines of the world. Today, the airways provide flight services across a network of 173 destinations in 42 countries covering all over the world with approximately 35,000 employees. The Qantas group also offers subsidiary businesses such as budget airlines, Jetstar, and other businesses in specialist services: Qantas Catering and Qantas Holidays (Qantas, 2010). To analyze the changes and challenges that Qantas confronts in the marketing today, we should identify the range of products and services available by using Marketing Mix concept. Then, we will analyze the opportunities that may be available over the next 5 to 10 year by using SWOT Analysis. Lake (n.d) indicated that the marketing mix, or called as 4 Ps, is the combination of marketing elements that are used to serve customers and company goal. The company offers are controlled by the following variables in marketing: Product, Price, Place (Distribution) and Promotion. For Qantas Airways case, their marketing mix can conclude as follow: Product Qantas offers a wide range of products and services including premium brand, Qantas, and low cost brand, Jetstar. Qantas has divided in to international and domestic flight. In term of international flights, Qantas offers first, business, premium economy and economic class, which passengers receive different services of seat, dining, and amenity collections as they paid. In case of Domestic flight, Qantas offers two travel classes: Business and Economy. Domestic inflight services include meals, snacks and audio-visual entertainment. Qantas Cityflyer provides passengers travelling between Brisbane, Adelaide, Canberra, Perth, Melbourne and Sydney added more flights and seats than other airways with extra services such as complimentary newspapers on morning and complimentary wine and beer after 4pm weekdays. Jetstar is a low cost airline in Asia-Pacific and Australia. In Australia, its operation is entirely owned by Qantas Group. In Asia, the Qantas Group has extended the brand with their investments in Jetstar Asia (based in Singapore) and Jetstar Pacific (Vietnam). As a result, Jetstars operations have covered 50 destinations across South East Asia and Asia Pacific. Moreover, Qantas also offer non-flying businesses, which are and Qantas holiday and Qantas catering, making perfect products and services for traveling customers and other airlines businesses. Price The prices of flights are different according to the distance of destinations and the class of seat customers selected. Especially, for Jetstar, its prices are competitive with other low-cost airlines that make enormous profits to the company. As its prices are versatile, customers can make a decision based on the services Airlines offered. In addition, for Qantas holiday, it also offers ‘Price Promise program that customers can get guaranteed low prices on transfers, car hire, hotel or activities when they book on Qantas.com. Qantas will match price rate and give 1000 extra points to customers who find another website which provide better rate than Qantas. Place or Distribution channel Customers can book their flights via various different channels which are Qantas.com, Telephone sales, Qantas travel Centers, Qantas airport locations and other travel agencies. Customers also can manage their flight via the website and their mobile phone. Promotion There are many kinds of promotions to encourage sales such as discount air fare, buy one ticket get one free tickets, upgrading seat and loyalty program: Frequent Flyer member. Frequent Flyer program is very popular in airlines industry. Qantas offers three levels of memberships which are Silver, Gold and platinum, excluding Bronze entry level. Each membership has different privileges: Qantas Club and business/First counters, additional kilograms for baggage allowance, point bonus, priority check in and so on. The higher membership level the better privileges members can receive and earn awards. After we identified 4 Ps for Qantas, we will analyze the SWOT analysis to better understanding the organization. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses are internal factors that the company can control, while Opportunities and Threats are external possibilities which need more company efforts: support opportunities, or prevent and reduce threats. Strengths Strong corporate image Qantas is the leader airways in Australia domestic and international and renowned as the second oldest airways. Moreover, the company is outstanding in strategic markets which are Asia-pacific and Western Europe. Frequent Flyer Program Qantas Frequent Flyer program, the most popular and largest airways loyalty program in Southern part of the world, possess approximately 6.8 million customers with more than 400 partners. This is an important marketing strategy to retain customers and crate brand loyalty to new passengers. Excellent customer service Qantas is devoted to offer passenger with a wide-range of outstanding services. It employs more than 700 international customer service managers and supervisors. Over 1,600 First and Business flight attendants were selected by their product knowledge and extensive service experience and trained to offer a premium service to passengers. Also, many flight attendants are multi-lingual. They can speak a number of languages such as French, Italian, German, Korean, Japanese, Spanish, Mandarin, Cantonese, and so on. Furthermore, Qantas also has recognition for using inflight defibrillators and also on-board airplanes provide physician kits which include medication and medication. Corporate social responsibility Qantas are worried about the concern of environment changing and are dedicated to manage its operations and development in an environmentally sustainable approach. They have launched the program ‘Fly Carbon Neutral program to evoke people concerning on reducing carbon emissions that passengers can contribute small amount of money to offset their flight emissions. The Qantas group established the Qantas Environment and Fuel Conservation group to responsible for environment issues. They have decreased aircraft noise around airports, provided suggestion on acquisition assessment of new aircraft and new businesses, applied environmentally practices and performance, and to name but few. In addition, the company also donated to support various ‘not-for-profit programs or organizations such as Great Barrier Reef Foundation, Flora and Fauna International, Clean up Australia Day, and so on. Versatile businesses Apart from its main business, Flying Activity, Qantas also has invested in non-flying activities which are food catering, travel agency, airport and aircraft engineering that enable them to increase the companys profits and represent new opportunities to its present business. A lot of flight and routes There are many routes covering worldwide provided by Qantas. Qantas group operate approximately 5300 flight a week including nearly 60 cities domestically and over 900 fights per week in 173 destinations in 42 countries. This help the Airways is recognized in many countries and expand its market share. Dual brand strategy Qantas Group can cover a wide group of customers because it offers premium brand, Qantas, and low-cost brand, Jetstar. This creativity allowed Qantas to take advantage of target budget passenger and premium travelers to boost its profits and fulfill level of operation. Weaknesses Employees relationship Qantas had conflicts with its engineers in reaching an agreement on a wage dispute earlier in 2008. However, compromise was finally completed with a predictable annual wage raised between4 to 5.8 %(Brigden, 2009). This is an important issue if it occurs again; employees will have negative trust to the company that brings negative effects to overall operations. Dependence on single market In spite of expanding to international region, Qantas still depends on the domestic market for its main revenues. This over-dependence on single market leaves the Airways vulnerable to any politics situation or economic depression and in Australia. Spiraling costs Although in 2008 Qantas group has provided strategies to reduce the impact of increasing fuel costs, it was forced to cut down other operations cost such as jobs and flight capacity to continue competitive position in the market. Opportunities Open Skies Agreement There were many efforts between Australia and other nations such as the US, New Zealand, and so on to approve an open skies agreement. As a result, it has created new opportunities to operate unrestricted capacity over any routing they choose and with as many flights as they desire in beyond markets. Asia-Pacific potential market According to Datamonitor (2009), The Asia-pacific airlines industry had been growing at a healthy rate over 2005-2008, but showed a decline in 2009. This will increase once again in 2010Experts also predicted that the industrys volume is likely to increase to 794.3 million passengers by the end of 2013, showing a compound annual growth rate of8.6% for 2008-2013 period. Therefore, there will be enormous opportunities to increase company revenues and profits. Utilization new technology Technology is improving nowadays. The Airways can utilize it in many ways including increasing the service to customers and improving aircrafts design. In November 2009, Qantas reveal the project, which will begin in the mid-2010, to renovate domestic airport check-in times for passengers at Cityflyer ports across Australia. The membership cards including intelligent chip that can transform the data inside into personal boarding passes linked to the bag tags, and allow passengers to swipe their card on a reader and pass to an easy baggage drop. Non-frequent flyers will also satisfy with major upgrades to their check-in by using hosted kiosks and rapid bag drop. Strategic Alliance The growth of strategic alliances is expected to bring about several returns including an extended route network, more frequent flights and Frequent Flyer passengers and cost and efficiency benefits. Threats Excessive competition Low-cost airlines have become the main competitor of Qantas. Craigie and Bekiaris (2010) stated that Air Asia commenced flight between the Gold Coast, Perth, Melbourne, and Kuala Lumpur. In addition, Tony Fernandes, Air Asia CEO, said that Air Asia is going to start flying into Sydney by midyear of 2010. Besides, Air Asia X also provides cheap flight to London from Kuala Lumpur. This enhanced on the whole competition in Asia-pacific and Europe region. The competitors of Qantas are not limited only Air Asia, the other low-cost airlines such as Tiger Airlines and Virgin Blue also have offered the same routes as Qantas or Jetstar. Aviation Security issue According to the event of 11 September 2001, it decreased the demand for air travel because of the raised concerns about safety issue. Then, the cost of travel was raised as a result of the requirement of arriving earlier for departure, the increased rate of delays follow-on security breaches, and new protection surcharge (Coughlin, C.C. et al, 2002). Qantas also has flights service between Australia and the US, so the airways have been affected directly by the increasing in security cost. Shortage of pilots and staff Pearson (2008) indicated that approximately 19,000 pilots will need to be trained yearly until 2026 to meet estimated demand as airways grow agreeing to International Air Transport Association (IATA). As a result, it is important to note airways regulators will confront the challenge of training pilots better and faster which need more cost to absorb. Congestion and Airport capacity issue Because the industry developed rapidly, a problem of airport capacity is possible, limiting the total number of airplanes flying to Australia as occurred in other parts of the world. All things considered, after studied both marketing mix and SWOT analysis, I would like to recommend the company to improve its operations as follows: Focus on both domestic and international markets to diversify the risk of domestic economic, politics, social situations. Offer new promotions to passengers. For example, when it nearly reaches the date the flight taken place, company should discount air fare if those flights have remained too many seats to offset the cost of operations per flights. Consider about employees relationship, providing proper training, wages or benefits and number of working hours. Use new technology and well-trained employees for improving airlines services. Find new alliances and retain the relationship of current alliances that can share benefits to the airlines. Continue ‘company social responsibility and ‘Saving Environments projects to maintain good company image. Reference List Brigden, Cathy. (2009). Journal of Industrial Relations. Unions and collective bargaining in 2008, 51(3), 365-378. Coughlin, Cletus C. et. Al. (2002). Review. Aviation Security and Terrorism: A Review of the Economic Issues, 84(5), 9-16. Craigie, J. Bekiaris, M. (2010). Money. Qantas gets cosy with AirAsia, 2(120), 16-16. Datamonitor. (2009). Airline Industry Profile: Asia-Pacific. Airline Industry Profile: Asia-Pacific, 1-32. Lake, Laura. (n.d). Developing Your Marketing-4Ps of Marketing. [Online] Available from: http://marketing.about.com/od/marketingplanandstrategy/a/marketingmix.htm [Accessed 5 May 2010]. Pearson, David. (2008). Wall Street Journal-Eastern Edition. Airlines Face Shortage of Pilots, 251(95), p. B11A. Qantas. (2010). Qantas Fact file. [Online] Available from: http://www.qantas.com.au/infodetail/about/FactFiles.pdf [Accessed 5 May 2010].

Living in Global Cities

Living in a global city does not expose people to diverse cultures that enable them to develop well-rounded personalities and multicultural outlooks, but it is also vital into developing a â€Å"global† perspective within them. [WXwS1]  Upon entrance of the 1990s, the notion of `global city' was first brought into play by Saskia Sassen. In her first book on this subject, The Global City (1991), she analyzed New York, London and Tokyo as examples of cities which in the two last decades advanced to the status of global cities. Later, she includes other cities in this category like Miami, Toronto and Sydney, as pointed out in her subsequent book, Cities in a World Economy (1994). Under certain circumstances, Sassen suggested that Hong Kong, Los Angeles, Zurich, Frankfurt, Mexico City and Sao Paulo may also be included in the category of global cities, because they fulfill the prerequisites for certain transnational economic transactions. For a better understanding of Sassen's ideas, she defined global cities as â€Å"key sites for the advanced services and telecommunications facilities necessary for the implementation and management of global economic operations. They also tend to concentrate the headquarters of firms, especially firms that operate in more than one country† (1994, p.19). When the global cities sprouted, new inequalities among these cities became at focus. Nations and their importance within traditional commercial and economic webs lost their privileged positions. The importance of national states started to shrink and certain â€Å"global cities† became more important in the globalized landscape than whole nations. A new combination of spatial dispersal and global integration created new strategic roles for major cities like New York, London and Tokyo: Beyond their long history as centers of international trade and banking, these cities now function in four new ways: first, as highly concentrated command points in the organization of the world economy; second, as key locations for finance and for specialized service firms, which have replaced manufacturing as the leading economic sectors; third, as sites of production, including the production of innovations, in these leading industries; and fourth, as markets for the products and innovations produced (1991, p. 3-4). As Manuel Castells proclaimed, â€Å"Global cities are the new pillars of the informational era† (1996, p. 9). These cities provide the full infrastructure needed by the world economy for the realization of international transactions. This includes good airports, hotels, telecommunications, media, Internet, banking, security, stock exchange, and so on. The global cities have a significant number of qualified and efficient people able to supply and produce all necessary services. They are marketplaces able to absorb and recycle all financial flows and transactions. That is why it is important to remember that this hierarchy may change very fast under constantly changing economic conditions. These are the challenges of living in a global city where change is usually fast and people living it could develop that quick sense of adaptation to changes. [WXwS2] Moreover, global cities also enable people to have an increase in accessibility of areas for socialization.[WXwS3]   Business is booming and the areas outside of a city are affected by it. As the distance away from a community increases, its influence on the surrounding countryside decreases. Many residents will feel that they are able to have the best of both worlds, to be centrally placed yet able to get away to their second home. In global cities, people are provided with parks and lots of things to do. Although it is undeniable that living in global cities are expensive, but the price people pay will be diminished by the accessibility to virtually everything that modern people should have. The redistribution of population caused by suburbanization resulted to spatial and political segregation of social groups of the global cities. The upwardly mobile resident of the city— younger, wealthier, and better educated—took advantage of the automobile and the freeway to leave the central city. The poorer, older, least-advantaged urbanites were left behind. The central cities and the suburbs became increasingly differentiated. Large areas within those cities now contain only the poor and minority groups (including women), a population little able to pay the rising costs of the social services that their numbers, neighborhoods, and condition require. The corporate complex and the immigrant community today are probably two extreme modes in the formation and appropriation of urban space. The urban form represented by the global city function — the internationalized corporate services complex and the highly paid professional work force with its high-priced lifestyle — is the one habitually thought to constitute the essence of an advanced post-industrial economy. The urban form represented by the immigrant community, or more specifically, the informal economy, is habitually seen as not belonging to an advanced economy, one to be found here only because it has been imported via immigration (Sassen, 1993). This phenomenon has increasingly segregated the poor and minorities, being trapped in global cities, without the possibility of nearby employment and are isolated by distance, immobility, and unawareness from the few remaining low-skill jobs, which are now largely in the suburbs. Indeed, it is undeniable that there are huge problems when people choose to live in a global city like New York or San Francisco. However, people should also take part in the macro-structural changes in global economy. The transformation of the industrial into the informational society and the changing emphasis on information rather than material production have produced profound structural changes affecting the organization of societies, their labor force strategies, and the power structures of the state. As we are all aware that globalization is a vital concept in our time, living in a global city will eventually expose people to a global culture that is essential to widening knowledge in helping our nation achieve its economic goals. References Castells, M. (1996). The Rise of Network Society, Oxford: Blackwell. Sassen, S. (1991). The Global City. New York, London, Tokyo. Princeton, NJ: Princeton University Press. Sassen, S. (1993). Rebuilding the Global City: Economy, Ethnicity and Space. Social Justice, 20(3-4), 32+. Sassen, S. 1994. Cities in a World Economy. Thousand Oaks, CA, London and New Delhi: Sage. [WXwS1]MAJOR PREMISE [WXwS2]FALLACY OF RELEVANCE [WXwS3]MINOR PREMISE

Outline and Evaluate Research Into Types of Attachment Essay

Outline and evaluate research into types of attachment. Ainsworth conducted a study to observe types of attachment behaviours with occur between a mother and a child. She used observation to witness these behaviours. By placing the child in a set up play room with one way glass allowed natural behaviour to be observed without interference from the psychologist. Ainsworth used several situations including a mother a child and a stranger. Firstly the mother and the child entered the room, the child was free to explore whilst the mother sat on a chair and read a magazine, a stranger enters and sits next to the mother, they engage in conversation. The mother leaves, and the child is left alone with the stranger who shall comfort and play with the child. The mother then re-enters, and the stranger leaves. The mother then also leaves, and the child is left alone. The stranger re-enters and the mother re-enter shortly after, and then the stranger leaves again. A problem with the study is it lacks ecological validity; the child may have reacted differently in settings they were familiar with, an example being their own home. The child could already be anxious due to strange surroundings and unusual behaviour by the mother, therefore leading to higher chances of stranger anxiety and other stressful behaviour. Ainsworth in her study found three types of behaviour, these were Type A – Insecure avoidant, Type B – secure and Type C – Insecure resistant. Type A showed the child being upset when mother left the room, but did not seek comfort when she returned and showed little stranger anxiety. Whereas in Type B the child used the mother as a safe base and was free to explore when she was around, showed distress when she left but still seeked comfort when she returned and showed stranger anxiety. Differently in Type C, the child’s behaviour alternated between wanting comfort and wanting space, and appeared to be angry. The psychologist did not follow all the ethical guidelines in this experiment, the child was put under great stress with the mother leaving and returning, and also in the presence of a stranger, upset the child and made it upset. The psychologist must control this by lowering the stressful situations for the child and finding alternatives. Although they did get full consent as mother of the child took part within the study, which made the situation less stressful and made the child more comfortable. Ainsworth study also lacks the explanation of relationships between fathers and siblings, the child may act differently with different people and this lacks validity as it is not a measure of general attachment.

Comparing The Epic Of Gilgamesh - 1779 Words

Pride The Epic of Gilgamesh was translated by Andrew George and the Iliad was written by Homer. These are both heroic epics that show some similarities in their stories. The Epic of Gilgamesh came to us in a fragmentary form and was written in some form we no longer have. It possibly influenced the Iliad because the Iliad showed some modification of the epic and was written later than Gilgamesh. Both stories show some similarities in theme, such as pride, morality, friendship, love, fate, and free will. In both the books, pride seems like a big topic. Comparing the pride in the character Gilgamesh in the, The Epic of Gilgamesh, and Achilles in the Iliad shows that the mistakes both make is that they can not let go of their pride.†¦show more content†¦This further insults Achilles’ pride by showing that he cannot even protect the woman he loves. In tablet III, â€Å"The Preparation for the Expedition to the Forest of Cedar,† Gilgamesh and Enkidu were scared to go on this journey and because of the pride they could go back home, and they had to succeed. In the end of tablet II, â€Å"Gilgamesh heard the words of the senior advisers, he looked with a [laugh at] Enkidu†¦: [‘Now, my friend, how frightened I am!] [In fear of him shall I change my mind]† (22). The elders warned Gilgamesh and Enkidu that they should not go into the forest because this is not an accomplishable journey. Even the goddess Ninsun, Gilgamesh’s mother, warns them not to go, but they still went. In tablet IV, â€Å"The Journey of the Cedar Forest,† Gilgamesh got scared and had multiple dreams. When he woke up, Gilgamesh said, â€Å"[The dream that I had [was an utter confusion:] in [a] mountain valley†¦ [The mountain fell down on top of†¦, [then] we like†¦Ã¢â‚¬  (30). The readers do not know the full dream because it was written in fragments, but we can understand Gilgamesh s fear. During the journey, Gilgamesh has five dreams and every time Gilgamesh tells a dream to Enkidu, Enkidu interprets the dream in a positive way. He deciphers the dream that the gods wants Gilgamesh to go and kill the protector of the cedar forest, Humbaba, even though both of them are scared to kill him. Both travelers had five changes to go back home and give up on theirShow MoreRelatedComparing The Epic Of Gilgamesh1476 Words   |  6 PagesThe Epic of Gilgamesh is a Sumerian epic of the great king Gilgamesh and his deeds on Earth in ancient mesopotamia and in the city of Uruk. It is an important historical text because it is one of the oldest western epics and because it explains much about how the ancient Sumerians viewed the Gods (Mark). The epic contains the tells of Gilgamesh, Enkidu, Utnapishtim, and many Gods and Goddesses of ancient Sumeria specifically Ishtar, the Goddess of love. In the tale Gilgamesh is created by the GodsRead MoreComparing The Epic Of Gilgamesh2123 Words   |  9 Pageswomen in the Epic of Gilgamesh had minor roles, their roles were definitely important. The women, who are Aruru, Shamhat, Ninsun, Siduri, Ishtar, and the wife of Utnapishtim, represents not only great wisdom and power, but also temptation, which the men try no to fall victim to, and ruin. Just like the men in this epic, the women also have powers, of which the men were aware. According to the text, â€Å"the stories that [make up the Epic of Gilgamesh centers] around two major events: Gilgamesh s friendshipRead MoreComparing The Epic Of Gilphash And The Epic Of Gilgamesh1500 Words   |  6 PagesIn The Epic of Gilgamesh and the novel Genesis, we are shown gods and the biblical God who both enforce their ideas of justice against those they deem wicked. This is depicted multiple times in both pieces of literature, the most notable being the floods unleashed by God in Genesi s and the gods in The Epic of Gilgamesh. The punishments inflicted on humankind are similar because the deities in both texts share their own concept of justice, fueled by human emotion. Throughout both stories these omnipresentRead MoreComparing the Epic of Gilgamesh and Genesis1005 Words   |  5 Pages The Epic of Gilgamesh has many similarities to the Bible, especially in Genesis and it’s not just that the both begin with the letter â€Å"g†Ã¢â‚¬â„¢! One major similarity being the flood story that is told in both works. The two stories are very similar but also very different. Another being the use of serpents in both works and how they represent the same thing. A third similarity being the power of God or gods and the influence they have on the people of the stories. Within these similarities there areRead MoreComparing Genesis And The Epic Of Gilgamesh945 Words   |  4 PagesWhile the book of Genesis in the bible and The Epic of Gilgamesh have striking similar ities in the sense of creation and the great flood, the interactions between the divine beings and humans differ greatly. One matter that impacts the entire relationship between gods and humans in both accounts is that the gods in the epic are not almighty beings like God in Genesis since they cannot control each other’s domains. Because of this, they must travel from place to place and work with other gods to carryRead MoreComparing Genesis And The Epic Of Gilgamesh940 Words   |  4 PagesWhile Genesis in the bible and The Epic of Gilgamesh have striking similarities in the sense of creation and the great flood, the interactions between the divine beings and humans differ greatly. One matter that impacts the entire relationship between gods and humans in both accounts is that the gods in the epic are not almighty beings like God in Genesis since they cannot control each other’s domain. Because of this, they must travel from place to place and work with other gods to carry out a certainRead MoreComparing and Contrasting the Floods in Genesis and The Epic of Gilgamesh588 Words   |  3 PagesThe floods in Genesis and The Epic of Gilgamesh are in no doubt different but in so many ways similar. The two men are given a task to save humankind from a flood and succeed and are rewarded. The major basic events that take place in the stories a similar however the smaller details of them and how they are carried you are different. They two also tells us a lot about the relationship between humans to Divinity. The floods in The Epic of Gilgamesh and Genesis 6-9 are very similar. In both theRead MoreComparing The Epic Of Gilgamesh And The Iliad2049 Words   |  9 PagesCharacter relationship similarities and differences in The Epic of Gilgamesh and the Iliad: In The Epic of Gilgamesh and the Iliad, heroes Achilles and Gilgamesh have important relationships with characters that directly and indirectly give readers a look at the character we may not normally see. For the mighty demi-god Achilles, the person who aids in revealing his feelings is the warrior, Patroclus. Patroclus is a warrior who Achilles has a great respect for, and his eventual death sends him intoRead More Comparing The Epic of Gilgamesh and Noah and the Flood Essay1058 Words   |  5 PagesComparing The Epic of Gilgamesh and Noah and the Flood It is said that life is 10% what you make it and 90% how you take it. It is not the circumstances of life that determine a persons character. Rather, it is the way a character responds to those circumstances that provides a display of who he is. From the Epic of Gilgamesh, as translated by N.K. Sandars, and Noah and the Flood from the Book of Genesis, both Gilgamesh and Noah face similar circumstances, but don’t always respond to themRead MoreEssay about Comparing Homers Odyssey and The Epic of Gilgamesh816 Words   |  4 PagesComparing Homers Odyssey and The Epic of Gilgamesh   Ã‚  Ã‚  Ã‚  Ã‚  Both The Odyssey and the Epic of Gilgamesh are two incredible stories written long ago. These two epics share many of the same concepts. Such as the nostro (the Greek term for homecoming), xenis (guest/host relationship), oikos (household), and aganoriss (recognition). In both epics these themes are illustrated.   Ã‚  Ã‚  Ã‚  Ã‚  In The Odyssey the theme of nostro is very prevalent in this epic. Basically the whole story is based around this concept